Mission - Vision

Mission

As the Istanbul Beykent University Public Relations and Publicity Programme, we aim to produce individuals with strong communication skills, a strategic and innovative mindset, expertise in new media technologies for public relations and advertising, and the ability to think critically, benefiting both the sector and society.

Vision

To train students as professionals who adapt to sector dynamics, use digital technologies effectively, are sensitive to social issues, and can develop projects addressing these challenges. To educate individuals who follow national and international innovations and help shape the labour market through a student-oriented approach.