Marketing and Advertising

The Programme is a 2-year associate degree programme which aims to educate prospective employees who are well educated, aware of ethical values, and able to carry out communication studies in the light of scientific methods.

Today, rapidly developing technology and the ever-complicating relation between production and management require that the business institutions are well managed, and the products are to be consumed. The competition has been increased, and consumer demands have gained new dimensions. Within this scope, communication studies are in considerable need in order to promote and advertise the products and services offered by business institutions. To this end, studies based on scientific methods are carried out to enable more efficient communicational practices.

The Programme in Public Relations and Communications offers Turkish-medium instruction. English Preparatory Programme is optional.

Asst. Prof. Sevcan BEŞİKÇİ