Educational Objectives

The Programme aims to educate prospective professionals who are able to identify the social responsibilities and professional ethics, define the basics and models of advertising and journalism, recognise theoretical knowledge to solve the sectoral problems, use the written, visual, or audial communication methods used by the professionals in public relations, advertising, and journalism, and produce content and media design, plan and conduct any communication campaign. The Programme also aims to prepare students for today’s world of competition and innovation.